George St Offices

TypeMixed Retail and Office SpaceLocationLaunceston, TasmaniaClientJosef Chromy GroupYear2015StatusCompletedArchitectCumulus StudioPhotosNina Hamilton Photography & Dave Groves | Render: Sixth Law


The development boom that Melbourne, Bendigo and Ballarat experienced during the 1850’s gold rush, was paired with an extended bust cycle in Launceston, Tasmania. Whilst this lead to great misfortune at the time, the downturn created a unique asset for the contemporary city with a diverse range Georgian, Regency, Victorian and Federation era fabric still intact.

One such example is a row of 1909 warehouses on George St which were original designed as a two storey motor garage for the Hall and Jackson Tasmanian Motor Company that have since had a number of other uses including a transport depot.

This project involves the conversion of the warehouses in Launceston’s CBD into new office and retail spaces. Our client’s brief was to provide options for single or multiple tenancies on the ground floor with office tenancies on the second. Key considerations include the provision of natural light, acoustic separation between tenancies and from street noise, and creation of a new shop fronts at street level.

As the original frontage consisted of large openings for automobiles, shop fronts were seen as simple new insertions within the existing facade and particular consideration was given to the scale and pattern of the surrounding street context.

In doing so, Cumulus have been able to facilitate the transition of the warehouses to suit a contemporary business needs whilst retaining the character and principles of the original Federation streetscape.