The new Cradle Mountain Master Plan has been released today in Devonport. Designed by Cumulus Studio in conjunction with tourism strategists Inspired by Marketing, the master plan focuses on the visitor experience, the sense of arrival to Cradle and how the new Visitor Centre will launch the walker, tourist or kayaker into the World Heritage Area (WHA).

Developed for the Cradle Coast Authority in conjunction with Parks & Wildlife, Kentish Council and the Tourism Industry Council, the plan proposes three key development elements – a new Wilderness Village and Visitor Centre on the edge of the WHA, improved access to Dove Lake via a Cable Car and a new Viewing Shelter on the edge of Dove Lake.

Video footage by hype tv, with visualisation by Sixth Law and Thurston Empson.