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November 17, 2021

Cumulus brand identity refresh recognised at national design awards

We are really proud to see our recent brand identity refresh, created alongside local design firm For The People, recognised at a national level.

The project recently received two Merit Awards at the AGDA Design Awards (Brand Identity - Small Business and Typography for Design), along with a Silver Award at the Best Design Awards in the Large Brand Identity - Commercial category.

Working with For The People was a genuinely rewarding process. They helped us articulate something we had been feeling for a while; that our previous identity no longer reflected the way we think, work, and collaborate as a studio. The new system captures that sense of constant evolution, with a flexible typographic approach and a clear underlying structure that adapts across projects and formats.

A huge thanks to the For the People team for the care and rigour they brought to the project, we’re really humbled by what came out of it.

A photograph of a person holding a black tote bag featuring Cumulus’ new adaptive typographic identity by For the People, with dispersed white lettering forming “CUMULUS” and “EST. 2011” across the surface.